The in4med lead experience
We strongly believe that face-to-face interactions are as valuable today as they were years ago. (If not more so.) The typical lead experience, however, involves a lot of manual work before, during and after the event while offering little accessibility to the actual lead information. It is also often challenging to get leads and trade show requests into the hands of the people who can help most.
We focus on transforming that typical lead capture introduction into a conversation by creating content that promotes a true two-way dialog. Our system makes leads accessible in real time and has the ability to inform sales representatives via email about the specifics of a certain attendee’s visit. We transform those basic introductions into conversations, and conversations into relationships.
Why it matters
Information isn’t everything. It’s often what you do with the information that matters. In4med allows exhibitors to convert leads into actionable opportunities in order to maximize trade show experiences. Exhibitors using our system learn more about the attendees who visit their booths. With methods to qualify and survey attendees, leads are easily ranked and prioritized in order to work with them more efficiently after the event is over.
Exhibitors can increase the time spent speaking with customers onsite as well as continue the message after the event by confirming each attendee’s email preferences and collecting the appropriate permission information to send emails after a visit. Captured lead data can also be exported in formats compatible with CRM systems, sales force automation tools and marketing databases.