TakeoutTrak

  TakeoutTrak: Physical and Digital Premium Management

Exhibitors frequently offer something valuable in order to attract visitors to their stations. These items may be physical (such as a branded mug or pen) or they may be digital (such as a white paper or access code). Many states now have laws or proposed laws that require exhibitors to be able to track the value of the items provided to each visitor. Now exhibitors can have tools to help control the distribution of their premium items (to ensure one to a customer for instance) while having options on how to deliver the items. Digital premium items are proven to save on printing, drayage, shipping and handling. Our eDocument capability saves money for exhibitors by allowing event attendees to select electronic versions of documents and other resources which are sent to attendees via email, instantly, at the end of the day, or after the event. We provide brands with reports that show the results of the campaign including delivery rates, open rates and click throughs.