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SimpleSwipe

  SimpleSwipe: Advanced Event Visitor Tracking

SimpleSwipe - Our lead retrieval system integrates seamlessly with electronic badges used at trade shows and events, instantly capturing contact information from event visitors and matching against target lists when provided. It allows us to automatically personalize content and track each page and click during the visitor's experience. Our online analytics portal provides real time access to dozens of detailed reports that can be viewed whether you are at the booth, on the road, at headquarters or at home. The reporting tools make it easy for exhibit managers to see the impact of their efforts and even compare the results of different events. Leads can be instantly "scrubbed" and downloaded into common formats such as Microsoft Excel, XML or comma or tab delimited files.

 

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The next generation of exhibit lead capture.

Scan
With SimpleSwipe, exhibitors can easily capture leads from electronic badges of all types. SimpleSwipe works with bar code, magnetic stripe and RFID electronic badges. Attendee contact information can be instantly read from the electronic badge for editing and storage in sales and marketing systems. SimpleSwipe makes tradeshow lead retrieval a snap.

Share
SimpleSwipe provides exhibitors with a secure browser environment that is suitable for showing product information at tradeshows and conventions. SimpleSwipe works with virtually any web-based content. Systems can be configured to run as self-guided stand-alone presentations or as guided-interactions for presentations that are led by exhibit staff members.

Know
SimpleSwipe systems can track interactions with attendees, providing exhibitors with greater insight into the usage and impact of their exhibits. Data for each exhibit is instantly available in a visual report that can highlight key metrics of the exhibit.

Do
SimpleSwipe accelerates the time between an event interaction and the follow-up from sales and marketing. With SimpleSwipe powered exhibits, brand teams can quickly turn leads into actionable contacts, while having valuable data to allow the team to make important strategic decisions to tune the performance of every exhibit.

 

Easily read virtually all types of badges

Capture and view badge data
Every event has a unique method of encoding electronic badges for their attendees. SimpleSwipe makes it easy for exhibitors, by easily capturing the information from bar code, magnetic stripe and RFID electronic badges. Attendee information is captured and displayed on screen in an easy-to-read registration form that allows exhibit staff the ability to see what is being captured by the system.

Edit and update attendee information
Adding comments, missing facts, or adding details to an attendee record is easy with SimpleSwipe. Users can add information that is not available on the electronic badge - or make changes to any field - which improves the accuracy of data that is provided to sales and marketing teams after the event.

No duplicate leads
With SimpleSwipe, exhibitors no longer have to struggle through the process of de-duplicating the leads captured at their events. SimpleSwipe automatically tracks unique visitors - reducing your post-event workload - and providing more accurate view of the performance of your exhibit.

Paper-free lead capture
SimpleSwipe stores all exhibit data in an electronic record that saves paper. Keeping you up-to-date, organized - while reducing the impact of your exhibits on the environment.

 

Do more than just capture leads

Dynamically present your information
With SimpleSwipe, lead capture is just the beginning. SimpleSwipe can include your web-based content with surveys, product demonstrations, interactive applications, videos and more.

Share with individuals or groups
Some exhibits are designed for one-on-one interactions, some exhibits gather crowds. SimpleSwipe can be applied to capture and share information with individuals or groups.

Take control over the style
SimpleSwipe doesn't put any limits on the creativity in interactive presentations. Designers can use any color, any font, any image or animation. Product information will display on screen exactly the way it is intended to appear.

Any size screen and any A/V hardware
SimpleSwipe is designed to display content on equipment of all sizes - from the smallest netbooks to the largest video walls. Use your own hardware, or work with us for rental equipment.

 

Bring your exhibit content to life.

Animated attract screens
Many exhibitors choose to have an animated looping screen that highlights the content that will be presented in the stations. Each station type can have a unique attract screen.

Editable registration screens
Typically a registration form is shown immediately after a visitor's badge is scanned. Choose form items to be made visible and editable or choose form items to be hidden.

Email Marketing Opt-In Permission
As exhibitors collect email address from visitors, the system can prompt them to ask whether the visitor would allow the exhibitor to send marketing and/or information emails.

Segmentation by Specialty, Geography or other factors
Some exhibitors choose to show different content to different groups based on their segment (for instance, doctors may see different information than nurses, attendees from other countries may be offered different options). Segments can be determined through matching against a target list or through answers that are learned in registration process or through a survey within the presentation.

Interactive product demonstrations and information
The most common use of interactive content at an exhibit is to provide an animated or interactive overview of the products that are offered by the exhibitor.

Activities and games
In order to make their exhibits more engaging, some exhibitors choose to include an activity or game within their content.

 

Instantly view the impact of your exhibit

Visual reports available in real time
SimpleSwipe provides tradeshow exhibitors with a real-time view of their interactions with attendees including an up-to-the minute count of unique visitors, leads captured and pages of information viewed.

Analyze dozens of metric points
SimpleSwipe tracks every metric a tradeshow manager might want to review: number of badges read, unique visitors, emails captured, pages viewed, details about attendees including address and other pertinent details.

Instant event analytics reports on-site and for HQ
SimpleSwipe reports are available at the touch of a button and are available for on-site event managers and for managers back at headquarters.

Download leads, instead of typing them in
With a SimpleSwipe powered exhibit, leads are simply exported and downloaded which saves time and makes the data instantly actionable for marketing teams. Lead retrieval made easy!

 

Convert leads into actionable opportunities

Know more about your visitors
With SimpleSwipe, exhibitors can know more about the attendees who visit their booths. With instant lead capture, and methods to qualify and survey attendees, leads are easily ranked and prioritized in order to work them more efficiently after the event is over.

Increase time with customers
When exhibitors use SimpleSwipe to present their product information, the system automatically tracks the length of each customer presentation, which provides exhibit managers with valuable information about how much time was spent in product demonstrations.

Use email to stay connected
SimpleSwipe allows exhibitors to confirm each attendee's email preferences and can collect the appropriate permission information in order to send instant follow-up emails immediately after a visit.

Export directly to marketing systems
SimpleSwipe can easily export captured lead data in a format that can be used with CRM systems, sales force automation tools and marketing databases.